Kiki Rosatti is a force. She’s a woman with impressive professional experience, strong convictions, and boundless energy. Her journey with Putting Women in Their Place started at the beginning, when Megan was first getting the idea off the ground. Kiki puts two of her superpowers to great use in her work with PWITP: multitasking and responding in a crisis situation—the eye of the storm.
From the beginning, Kiki has been inspired by the work she does with candidates, producing their videos by asking them good questions, coaching them through the filming process so she can “maximize their performance in the time allotted”—and it’s not a lot of time.
We sat together in her SUV one rainy day, just two weeks before the election, as she waited to pick up her daughter from school. As interview spots go, it was not traditional, but it worked well. I could feel her enthusiasm and conviction powerfully in that small space, and the smile on her face was infectious. She told me, “My goal is to make sure that every candidate is comfortable and confident, so she can deliver the information to the voters.”
Kiki also creates strategic partnerships with PACs nationwide to ensure that candidates have access to PWITP and its services by signing up on the website. When Kiki reaches them, the people heading up these PACs react with varying levels of wild enthusiasm. Anything from “You are an answer to our prayers” to “Where have you been?”
Finally, after creating templates to ensure that the process works well, Kiki is on call to troubleshoot during filming days. With time zone differences, she is often receiving calls from candidates or media teams before dawn or after sundown, seeking answers to questions big and small.
Since climbing aboard the PWITP Love Train, Kiki has helped with strategic planning, marketing and communications plans, and finding investors. No aspect of the mission escapes her attention. She reports, “I thrive on the work and the high-pressure situations that arise during the election season.”
Her background in TV—she worked in production, management, and PR for the NBC affiliate in Minneapolis and also at the CBS owned and operated station there—ensures her comfort with all things media related, and pressure-cooker conditions.
The real turning point, both for her and for PWITP, was their first-ever two-day candidate shoot in Minneapolis in 2017. She says, “We really got our legs under us that weekend.” It was the first time they needed to use outside crews, and the organization did not yet have Jennifer Howd to make those networks happen. So Kiki went to work. She reached out to her contacts in Minneapolis and the “response was overwhelming.”
“We tapped into the innate desire people have to help, and that powerful response inspired me.” They did 18 videos in two 12-hour days with the same crew working the entire time. “That’s when I knew the mission of PWITP was one candidates would benefit from and people were going to rally around.”